Stagwell’s Code and Theory Wins AI Pioneer Pencil, Powers 10x JBL Revenue
STGW•Stagwell’s Code and Theory earned The One Show’s AI Pioneer Pencil, becoming the top-awarded AI-era creative and technology network with 19 major accolades since 2024. Its AI platforms—The Machine and Adobe co-developed Creative Intelligence System—drove client wins, including JBL’s 10x holiday revenue and Microsoft’s 37% engagement boost.
1. Award Recognition
Code and Theory secured The One Show’s AI Pioneer Pencil, making it the winningest creative and technology network of the AI era with 19 top agency awards earned from 2024 to the present.
2. AI System Innovations
The network launched The Machine, an agentic marketing operating system debuted at CES 2026 that integrates existing tools into an intelligent workflow, and unveiled the Creative Intelligence System co-developed with Adobe to simulate synthetic personas for prelaunch marketing decisions.
3. Client Success Examples
AI-led campaigns delivered measurable impact: JBL’s AI-powered AEO holiday strategy generated 10 times its next-highest seasonal revenue, while Microsoft’s “Yours to Build” AI ecosystem campaign outperformed engagement benchmarks by 37%.
4. Business Implications
This award underscores Code and Theory’s compounding advantage in new-business wins, strong client retention and talent attraction, reinforcing Stagwell’s positioning as a leader in AI-driven marketing transformation.
