Stagwell’s Sport Beach Cannes 2026 Unveils Seven Athlete Partners and Top Brands
Sport Beach Cannes 2026 programming features seven new athlete partners, including Ken Griffey Jr., Noah Lyles and Maria Sharapova, alongside major brand additions like DICK’S Sporting Goods and Madison Square Garden Entertainment. This expanded roster reflects deeper industry collaboration and potential revenue growth for Stagwell’s experiential marketing platform.
1. Event Programming Lineup
Sport Beach will feature a mainstage and roundtable sessions at Cannes 2026 with new athlete partners including MLB Hall of Famer Ken Griffey Jr., Olympic sprinter Noah Lyles, tennis champion Maria Sharapova, NFL receiver Jaxon Smith-Njigba, CC Sabathia, Tara Davis-Woodhall and Hunter Woodhall.
2. Brand and Executive Partnerships
The platform has added major brands such as DICK’S Sporting Goods, Madison Square Garden Entertainment, GoDigital Music, Livewire, OpenX, The Sphere and Trailblazing, alongside executives from Taco Bell, Eli Lilly, Diageo, Lenovo and more, expanding Stagwell’s B2B network.
3. Implications for Stagwell
These additions strengthen Stagwell’s experiential marketing offering by deepening relationships with high-profile athletes and global brands, potentially increasing sponsorship revenues and elevating the company’s industry standing ahead of Cannes.
4. Cannes Event Details
Sport Beach Cannes 2026 will incorporate social formats, a weekly newsletter partnership with The Current, and co-creation sessions designed to drive high-energy engagement, running in parallel with the annual Cannes Lions Festival.