Starbucks launched the Coffeehouse Uplift initiative, pledging about $1 billion to remodel 1,000 stores by the end of 2026. The plan allocates roughly $150,000 per location and aims to minimize customer disruption by prioritizing minor upgrades over full closures or new builds.

The remodel includes reintroducing updated versions of the iconic purple lounge chairs, slated for select renovated and new stores by late 2026. Alongside seating, Starbucks is testing redesigned porcelain mugs—with wider mouths and ergonomic handles—in Los Angeles and New York City, with North American expansion later in 2026 and a global rollout in 2027.

Initial results point to improved in-store traffic and longer visit durations. As part of the same strategy, Starbucks plans to close its approximately 90 pickup-only locations and replace them with two new prototype formats, with about 90% of the $1 billion investment concentrated in North America.