Starbucks Offers Free Coffee Feb. 9 to Rewards Members After 18.1M Absent Workers
Starbucks will offer free coffee to Rewards members on the day after Super Bowl LX, replicating its 2025 promotion to boost store traffic and loyalty. This move targets potential demand as a 2023 survey projected 18.1 million employees missing work and a reported $5 billion productivity drop following the game.
1. Promotion Details
Starbucks will give one free tall brewed coffee to Rewards members on Feb. 9, the Monday after Super Bowl LX, repeating its post-game offer introduced in 2025.
2. Market Context
A 2023 survey projected 18.1 million employees would miss work the day after the Super Bowl, and productivity studies reported a $5 billion drop during that period.
3. Strategic Implications
By targeting customers likely impacted by post-Super Bowl absenteeism, Starbucks aims to drive store visits, strengthen Rewards engagement and capture incremental sales on a typically subdued Monday.