Starbucks Rolls Out Premium Perks for High-Spenders and Sees Iced Drink Surge
Starbucks is launching exclusive premium rewards and perks for top-tier loyalty members to drive high-value customer spending. It reports a surge in iced coffee sales that is outpacing hot beverage growth and capturing additional market share in the coffee segment.
1. Premium Rewards Program Launch
Starbucks is introducing a new loyalty tier that offers personalized offers, complimentary upgrades and dedicated service for its highest-spending customers in an effort to increase average transaction values.
2. Surge in Cold Beverage Sales
Starbucks’ iced coffees and cold brew drinks are growing faster than hot coffee offerings, helping the company capture additional share in the competitive ready-to-drink coffee market.
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Sources
FWB