Starbucks Seeks $30M Tennessee Incentive, Unveils Tropical, Horchata Summer Drinks
SBUX•Tennessee’s legislature is debating a $30 million incentive deal to support Starbucks’ planned facility in Nashville, targeting local economic development. Starbucks also introduced two summer-only beverages—a Tropical Fruit Refresher and an Iced Horchata Latte—across U.S. outlets to capture seasonal demand.
1. Tennessee Incentive Package Under Review
State lawmakers are negotiating a $30 million incentive package for Starbucks’ planned Tennessee facility, which could include tax credits and infrastructure support. Debate continues in both legislative chambers as officials weigh potential economic benefits and long-term commitments.
2. Summer Beverage Launch
Starbucks has rolled out two limited-time summer beverages—a Tropical Fruit Refresher blending pineapple and mango flavors and an Iced Horchata Latte combining cinnamon, rice milk and espresso. The drinks will be available at U.S. stores starting next month to drive foot traffic during peak season.
