Starbucks sued over 'sugar-free' claims for protein beverages
SBUX•Consumers sued Starbucks, alleging it falsely advertised eight protein beverages as “sugar-free” despite containing 13 to 21 grams of sugar per venti serving. Starbucks said the claims have no merit and that it intends to vigorously defend itself.
1. Consumers challenge claims
A proposed class action filed in federal court in Seattle alleges Starbucks falsely advertised eight protein beverages as “sugar-free” because they contain lactose, a naturally occurring sugar in milk. The complaint says reasonable consumers would not expect 13 to 21 grams of sugar in a 20- or 24-ounce venti serving, and alleges federal law bars the “sugar-free” description for beverages with more than 0.5 grams of sugar per 12-ounce serving.
2. Company response and details
The complaint seeks unspecified damages for alleged false advertising and violations of state consumer protection laws. Starbucks said the claims have no merit and said it intends to vigorously defend itself, adding that it provides information about sugar, customization and nutritional content across its menus and other materials. Its website describes the beverages as “protein-packed” with “no added sugar,” lists 270 to 340 calories per venti serving, and shows that they contain sugars.
