At its 2026 Investor Day, Starbucks outlined a clear financial framework for fiscal 2028 based on disciplined store growth, comparable sales increases and operating leverage. The company is targeting 5% or greater consolidated net revenue growth, at least 3% comparable store sales growth in both the U.S. and international markets, and 2%–3% of consolidated revenue from net new stores. The plan calls for adding over 2,000 net new stores globally—including approximately 400 net new U.S. company-operated locations—while driving a non-GAAP consolidated operating margin in the range of 13.5% to 15% and delivering non-GAAP EPS of $3.35 to $4.00.

Starbucks reported same-store sales growth of 4% in the first quarter of fiscal 2026, marking the first U.S. comparable transaction growth in eight quarters. The fully rolled-out Green Apron Service model in North America reduced average peak throughput to under four minutes across café and drive-thru channels, and customer satisfaction scores increased accordingly. Investments in partner training and upgraded equipment have begun restoring coffeehouse comfort and community, with 25,000 new café seats expected by the end of fiscal 2026.

The company is accelerating its coffeehouse redesign and expansion strategy to reinforce brand premium positioning. Approximately 200 stores have been remodeled at a cost of roughly $150,000 each—featuring digital menu boards, warmer décor and enhanced seating—and Starbucks plans to complete more than 1,000 remodels by September 2026. Globally, management aspires to double the international footprint over time, adding 15,000 to 20,000 new locations in China and targeting up to 5,000 new U.S. coffeehouse opportunities, with the potential to double that capacity as average unit volumes grow.

On March 10, Starbucks will launch a three-tier Rewards program—Green, Gold and Reserve—designed to accelerate Star earning, extend redemption windows and deliver exclusive experiences. Starbucks Rewards already drives nearly 60% of U.S. company-operated revenue, and management believes that incremental member engagement can unlock meaningful upside. Concurrently, the company is leveraging artificial intelligence across operations: Smart Queue algorithms optimize order sequencing, Green Dot Assist supports partners with real-time recipe and troubleshooting guidance, and next-generation equipment such as Mastrena 3 espresso machines will halve shot-pull times, further enhancing service efficiency and margin potential.