Steiner sees huge potential for MotoGP with Liberty Media
Room for growth in the U.S. market
Liberty Media acquired the F1 commercial rights in 2017 and took over MotoGP's parent company Dorna in 2024.
Steiner led a consortium that took over the KTM Tech3 team from the start of this year, assuming the role of CEO.
The Italian, who still attends Formula One races as a television pundit and spends much of his time in the United States, said the U.S. market could sustain more than the one current race. Formula One now has three U.S. rounds, after none as recently as 2011.
"I moved to the United States in 2006. I came from F1, people knew what F1 was but nobody could care about it," Steiner said. "Now everybody knows what F1 is and cares. I think MotoGP has got the potential...it can be bigger than it is."
