Stellantis Delivers First Alfa Romeo 33 Stradale, Showcases Ultra-Limited 33-Unit Run
STLA•Stellantis’ Alfa Romeo brand handed over its first bespoke 33 Stradale supercar to U.S. entrepreneur Glynn Bloomquist, marking one of 33 limited-run units worldwide. The automaker also unveiled its first production 33 Stradale at the Arese museum in Italy, reinforcing its premium craftsmanship and potential high-margin revenue streams.
1. First U.S. Delivery of 33 Stradale
On May 12, 2026, Alfa Romeo handed over the first of its 33 Stradale supercars to Glynn Bloomquist at Alfa Romeo of Austin in Texas. Finished in bespoke Rosso Villa d’Este paint with a white front stripe and number 14 livery, the car features 20-inch wheels, carbon-fiber accents and a handcrafted interior tailored to Bloomquist’s specifications.
2. Inaugural Model Unveiled at Arese Museum
Meanwhile in Italy, the first production 33 Stradale was presented at the Alfa Romeo History Museum in Arese. Developed through the Bottega Fuoriserie customization program, this example sports a unique four-layer red paint blending Rosso Italia and Montreal orange influences, and will remain on display through June 2.
3. Premium Brand Strategy and Financial Impact
As part of Stellantis’ strategy to bolster Alfa Romeo’s luxury positioning, the 33 Stradale’s 33-unit run exemplifies ultra-high-end craftsmanship and exclusivity. While total volume is small, the model’s elevated pricing and artisanal process could enhance overall brand profitability and margin profiles within Stellantis’ luxury portfolio.
