Stellantis Dodge Launches $10 Per-Horsepower Cash Allowance on 2026 Charger R/T Scat Pack
STLA•Dodge has relaunched its Power Dollars promotion, offering a $10 retail cash allowance per horsepower on 2026 SIXPACK-powered Charger models, delivering up to $5,500 off the 550-hp Charger Scat Pack. The incentive applies from July 9 to August 3 and cuts the Scat Pack’s starting price below $49,500.
1. Program Overview
Stellantis has revived its Dodge Power Dollars program, rewarding retail customers with a cash allowance based on horsepower for select 2026 Charger models powered by the SIXPACK engine. The program underscores Dodge's commitment to performance positioning within the Stellantis portfolio.
2. Incentive Details
Under the promotion, buyers receive $10 per horsepower, translating into a $4,200 allowance on the 420-hp Charger R/T and up to $5,500 on the 550-hp Charger Scat Pack. Leases are excluded and the discount applies only to retail purchases.
3. Pricing and Model Positioning
With the Power Dollars discount, the Charger Scat Pack's starting price drops below $49,500, positioning it as the most powerful car available for less than $50,000. The R/T model benefits similarly, enhancing value among all-wheel-drive muscle sedans.
4. Timing and Sales Impact
The incentive runs from July 9 through August 3, 2026, targeting summer buyers and potentially driving a short-term uptick in Charger retail deliveries. The program may pressure margins but could boost volumes and dealer inventory turnover.
