Stellantis Expands China-Made Jeep SUVs for Europe, Dodge Debuts $795 Purple Charger Color
STLA•Stellantis will launch a China-manufactured large Jeep SUV in Europe by 2030 under a revived 51%-owned venture with Dongfeng Motor, expanding its Jeep lineup from two to six models by decade’s end. Separately, Dodge unveiled Purple Haze as a limited-run 2027 Charger exterior color available at $795, marking the brand’s 60th anniversary and targeting muscle-car enthusiasts.
1. China-Made Jeep Model Launch Strategy
Stellantis has revived its partnership with Dongfeng Motor to jointly develop a large Jeep SUV in Wuhan, China, with Stellantis holding 51% of a new venture. The model is slated for European release by 2030 as part of a plan to grow Jeep offerings from two to six vehicles in the region, leveraging Chinese manufacturing to enhance competitiveness.
2. Dodge Purple Haze Limited-Run Charger Color
Dodge has introduced Purple Haze, a heritage-inspired exterior finish exclusive to the 2027 Charger lineup, priced at $795. Celebrating the Charger’s 60th anniversary, the high-gloss color shifts in sunlight and deepens in shade, aiming to attract muscle-car buyers who prioritize bold paint options.
