Stellantis Seeks Marelli Suspension Assets; Jeep Offers 100 Wranglers Giveaway
STLA•Stellantis is negotiating to acquire Marelli’s suspensions business in Italy, Poland, Brazil and Mexico as part of Marelli’s Chapter 11 reorganization, while Nissan pursues cockpit assets in Japan. Separately, the Jeep brand’s ‘Wranglers for Washington’ campaign offers 100 Jeep Wranglers to Americans named George Washington, boosting consumer engagement.
1. Negotiations for Marelli Assets
Stellantis is in talks to acquire Marelli’s suspensions business in Italy, Poland, Brazil and Mexico, positioning itself to secure critical component production as Marelli undergoes Chapter 11 reorganization. Nissan is separately examining Marelli’s Japanese cockpit unit, and both automakers are the supplier’s largest unsecured creditors with future order commitments playing a key role in Marelli’s restructuring outcome.
2. Jeep 'Wranglers for Washington' Campaign
The Jeep brand has launched the ‘Wranglers for Washington’ promotion, offering the first 100 eligible Americans legally named George Washington a new Jeep Wrangler if the U.S. soccer team wins the tournament. The campaign leverages a 60-second spot and social videos featuring comedian Iliza Shlesinger to drive brand engagement and capitalize on high-profile sports viewership.
