Street View: World Cup water breaks turned into Coca-Cola's money breaks
KO•Broker views on World Cup boost
** While fans complained about World Cup hydration breaks slowing the pace of the games, top sponsor Coca-Cola KO.N was pleased with the boost they provided to its energy drinks sales, driving strong quarterly results and a raise in annual targets
** Median PT of twenty-seven brokerages on the stock is $93, with "Buy" rating -- LSEG data
PAUSE. SIP. PROFIT.
** Piper Sandler ("Overweight," PT: $95) says while the World Cup added a nice volume lift, it also drove greater consumer interactions that KO can use to tailor future marketing campaigns
** RBC Capital Markets ("Outperform," PT: $96) says KO's system capitalized on World Cup tailwind, driving broad-based market share gains across geographies and clean beats across all major KPIs
** TD Cowen ("Buy," PT: $100) says World Cup is particularly powerful for Coca-Cola because the brand's broad demographic appeal allows it to connect with consumers of all backgrounds
** Morningstar (Fair Value: $75) says momentum remained strong in the second quarter, benefitting from successful World Cup activation campaign, favorable weather, and easier year-over-year comparison




