Sturm Ruger rises as strong firearms demand sparks sales growth

RGR said estimated sell-through of its products from distributors to retailers increased 19% year over year in the quarter, exceeding a 5% increase in adjusted background checks tracked by the National Instant Criminal Background Check System (NICS), a gauge of firearm demand.

Finished goods and distributor inventories declined, reflecting strong retail pull-through of new products, it said.

The Mayodan, North Carolina-headquartered firm late Wednesday reported second-quarter revenue of $158.1 million, up 19% year over year.

The company said net sales growth was driven by strong core product demand, improved product mix and a 10% increase in average selling price to $384.

It reported a profit of 43 cents a share, compared with a loss of $1.05 a share a year ago; adjusted EPS increased to 52 cents from 41 cents in the comparable period in 2025.

Shares of firearms maker Sturm, Ruger & Co. rose 3.9% to $39.26 after hitting an over 1-month high early Thursday as stronger demand and improved manufacturing execution helped boost quarterly results.

During the quarter, the company said it incurred approximately $1.2 million in expenses related to negotiations and finalizing a strategic cooperation agreement with Beretta Holding, along with costs related to a transition in its CFO role.