Suburban Propane entered the NASCAR ecosystem by sponsoring the Suburban Propane 300 at Bristol Motor Speedway, marking its first-ever race sponsorship and enhancing visibility among motorsports fans. CEO Michael Stivala served as Grand Marshal, while frontline employee George Bevins waved the green flag, underscoring the company’s commitment to its teams and customers.

Over the race weekend, Suburban Propane supplied propane for track drying during inclement weather and fueled concession stands and campground activities, supporting seamless operations. The event welcomed attendees from all 50 states and more than a dozen countries, bolstering national brand recognition.

Suburban Propane debuted PhilMor the Bobtail mascot trackside, creating a memorable and approachable brand presence. PhilMor engaged fans in the campground and fan zones, driving photo opportunities and interactive experiences.

This sponsorship reflects Suburban Propane’s strategy to deepen audience connections, expand brand reach and create integrated experiences that deliver long-term value. The initiative is part of a broader effort to reinforce the company’s position as a reliable clean-energy provider and support growth in key markets.