Sun Cruiser Adds Four 100-Calorie White Tea + Vodka Flavors in Seven States
Boston Beer’s ready-to-drink Sun Cruiser brand debuts White Tea + Vodka variety pack in seven markets including Ohio, Massachusetts and Florida this April. Each 12-ounce serving delivers 100 calories, 1g sugar, no carbonation and is sold in an 8-pack to expand the brand’s RTD lineup.
1. Launch Details
The Sun Cruiser White Tea + Vodka variety pack features four fruit-forward flavors—Berry Hibiscus, Blackberry, Peach and Passionfruit—each in a 12-ounce serving with 100 calories, 1g sugar and no carbonation. The product is rolling out in Ohio, Massachusetts, New Hampshire, Delaware, New Jersey, Florida and Rhode Island in 8-pack formats beginning this April.
2. Strategic Implications
By introducing the first non-carbonated vodka-based white tea in the ready-to-drink category, Sun Cruiser aims to capture consumers seeking lower-calorie, light-flavored options and build on its existing vodka iced tea and lemonade portfolio. This innovation could drive incremental RTD revenue and strengthen Boston Beer’s position in the growing beyond-beer segment.