Sun Cruiser and G/FORE Launch 17-Piece Limited-Edition Golf Apparel Collection
SAM•Sun Cruiser and G/FORE unveiled a 17-piece limited-edition golf apparel and accessory collection spanning polos, quarter-zips, hoodies, hats, bags and gloves, available exclusively on Sun Cruiser’s e-store. Each piece reflects G/FORE’s bold style and Sun Cruiser’s easygoing energy to elevate on-course and post-round attire.
1. Collection Details
Sun Cruiser and G/FORE collaborated to produce a 17-piece limited-edition golf collection that includes men’s and women’s polos, quarter-zips, hoodies, hats, bags, gloves and other accessories. The design merges G/FORE’s vibrant color palette with Sun Cruiser’s relaxed, outdoor-centric aesthetic to transition seamlessly from the first tee to the 19th hole.
2. Availability
The full collection launched June 4 on Sun Cruiser’s e-commerce store and is offered exclusively online. No retail pricing was disclosed, but items are expected to range in line with premium golf apparel and accessories.
3. Brand Impact
This partnership leverages Sun Cruiser’s status as the official ready-to-drink cocktail of the U.S. Open events to deepen engagement with golf enthusiasts and drive cross-promotion between beverage and apparel channels. By aligning with G/FORE’s established lifestyle reputation, Boston Beer Company aims to extend the Sun Cruiser brand beyond beverages and into sports apparel.
