Sun Cruiser Unveils Dylan Efron 4-Flavor Pack and Summer NYC Run Club
SAM•Sun Cruiser is launching a limited-edition x Dylan Efron Sunset Club Pack featuring four flavors with 100 calories, 1g sugar and 4.5% ABV per 12oz. serving, now available online. The Boston Beer Company brand will host a July 8 Sunset Run Club in New York City and an August beach volleyball pop-up in California.
1. Limited-Edition Pack Launch
Sun Cruiser is releasing the Sunset Club Pack in collaboration with Dylan Efron, featuring Classic Iced Tea, Half & Half, Peach Iced Tea and Classic Lemonade. Each 12oz. can contains 100 calories, 1g of sugar and 4.5% ABV, and the pack is available now at GiveThemBeer.com while supplies last.
2. Sunset Run Club in New York City
On July 8, Dylan Efron will lead a one-night-only Sunset Run Club along the Hudson River, culminating in an exclusive post-run happy hour serving ice-cold Sun Cruiser. Fans can enter for a chance to join by visiting SunCruiserRunClub.com and sharing their summer outdoor plans.
3. California Beach Volleyball Pop-Up
In August, Sun Cruiser will host a surprise beach volleyball event in California with Dylan Efron, followed by a beach bar happy hour. Details and entry information will be shared on Sun Cruiser and Dylan Efron’s social channels as the date approaches.
4. Brand Positioning and Availability
Sun Cruiser, a ready-to-drink vodka iced tea and lemonade from The Boston Beer Company, is crafted for outdoor enjoyment with no bubbles and easy drinking. The brand’s rollout of experiential marketing events underscores its focus on lifestyle engagement and can be found online or at select retailers.
