Super League Adds Stake in Top Roblox Game with 800,000 Daily Users
Super League announced an ownership stake in My Avatar!, a Top 25 Roblox shopping experience with over 800,000 daily active users, expanding its Strategic Properties portfolio. This follows its definitive agreement to acquire the Misfits Ads Division, adding cash-generating assets and branded inventory to boost media activation revenues.
1. Acquisition Overview
In April 2026, Super League acquired an ownership stake in My Avatar!, a Top 25 Roblox shopping experience. The addition bolsters the company’s Strategic Properties initiative by adding a proven, cash-generating asset with diversified branded inventory.
2. Misfits Ads Division Integration
This transaction follows Super League’s definitive agreement to acquire the Misfits Ads Division from Misfits Gaming Group, pending shareholder approval. Combined with My Avatar! and Hide or Die!, Super League now controls a broader set of interactive environments for brand activation.
3. My Avatar! Performance Metrics
My Avatar! maintains over 800,000 daily active users and features an integrated loyalty program that rewards in-game purchases with points redeemable for virtual avatar items. This engagement model supports high repeat visitation and underpins branded integrations.
4. Growth and Revenue Impact
By adding My Avatar! alongside its Misfits portfolio, Super League expands its inventory of owned media properties and creator-driven experiences. The enhanced portfolio is positioned to capture a greater share of digital advertising spend directed at gaming audiences.