Super League white paper flags 100 million-plus monthly browser gamers as overlooked ad audience
SLE•SLE•SLE•SLE•Ad receptivity appears high: 94% recall seeing ads; rewarded formats preferred versus other ad types.
A case study cited said a CeraVe campaign in Poki’s Sprint League drove five minutes average engagement, 231x typical social content.
Research cited shows 46% of online consumers ages 13-55 play web games monthly; Poki surpassed 100 million monthly active players in 2026.
Engagement metrics cited include 86% playing weekly or more; 37% playing multiple times daily; over 25% of sessions exceed 30 minutes.
Super League released a white paper flagging browser-based gaming as an under-monetized, brand-safe ad channel with 100 million-plus monthly players.
