Q: Bob, you and I have talked a lot about sustainability reporting. Why don't you talk a little about the impetus for this (book) and what you found?
A: For a long time, nobody really knew what ESG was. And then they kind of thought it was philanthropy and then sort of didn't like it. And then it's about the material issues, you know, sector specific that matter to value creation. It's funny because the haters of ESG didn't start out with Republicans and we'll get to them in a second. It was people on the left. They were like, “companies should be making the world a better place.” And they didn't like capitalism.
Then the right comes along, you know, with Mike Pence and his famous article in the Wall Street Journal. So (with) Shiva, who's a brilliant guy, an accounting professor at Columbia Business School, we had an idea: you take a company's 10-K, you look at risk factors, you look in the footnotes, you identify things that the company has disclosed itself. You compare those to the SASB material issues. Don't take SASB as gospel, but you know, it's a good place to start.
Q: One of the things you wrote in the book is that it's really for directors, for example, (to ask themselves): "Who in the organization owns the relationship between sustainability risk and financial exposure? In most companies, the answer is no one."
A: Organizational choices vary, but the obvious solution is to have the CSO (chief sustainability officer) report to the CFO (the chief financial officer). The CSO has to be able to understand financial stuff and the CFO needs to understand sustainability stuff.
Q: Tell me about Exxon. Exxon is interesting because they're so big and also because some of their stances are unpredictable until you think about their place in the market. They were backers of the U.S. staying in the Paris Climate Agreement, for example.
ON USING AI
A: Shiva analyzed ExxonMobil's 10K, and it took him like 100 hours. But he couldn't get to the precision and estimates in terms of what the relative impacts were. He did the analysis, which is a set of prompts. He was using ChatGPT. Then, I developed sort of a so-called black box model. Where it was just like a gigantic prompt, to oversimplify it. With ExxonMobil, we basically took the data in their 10K and we can show that pretty much all of the SASB (Sustainability Accounting Standards Board) issues are addressed.
An Exxon representative declined to comment for this column.