Sixteen brokerages covering Sweetgreen have issued an average recommendation of Hold, with two advising Sell, eleven advising Hold and three advising Buy. Over the past year, analysts have set an average 12-month target of $11.43. Recent changes include Zacks Research upgrading its view from Strong Sell to Hold on November 12, and UBS Group cutting its outlook from Buy to Neutral with a $7.50 objective on January 6.

Co-founders Nicolas Jammet and Jonathan Neman significantly increased their positions on November 12. Jammet acquired 18,115 shares at a total cost of $99,813.65, while Neman added 179,800 shares for $999,688.00. Following these transactions, insiders collectively own 19.78% of outstanding shares, underscoring management’s confidence in long-term prospects despite ongoing losses.

Institutional ownership stands at 95.75%, with several smaller managers either establishing or expanding stakes in recent quarters. Glass Jacobson Investment Advisors initiated a position worth $30,000 in Q2, Nisa Investment Advisors increased its holdings by 98.2% to 2,129 shares, and Skandinaviska Enskilda Banken raised its stake by 312.3% to 2,808 shares. Larson Financial Group and Bogart Wealth also boosted their stakes by 165.8% and 1,150.0%, respectively, reflecting a renewed appetite among niche managers for Sweetgreen exposure.