Synchrony survey finds 83% of consumers plan holiday shopping at trusted retailers
SYF•Synchrony's survey found 83% of consumers plan to do most holiday shopping with retailers they know and trust, while average gift spending is expected to reach $1,034.
1. Holiday shopping plans
Synchrony's Nov. 9 survey found that 83% of consumers plan to do most holiday shopping with retailers they know and trust. Consumers expect to spend an average of $1,034 on holiday gifts.
2. Rewards and financing
Plans to use earned retailer rewards rose 13 percentage points from 2025 to 66%. Interest in financing deals to split purchases into smaller payments reached 42%, up 12 percentage points year over year.
3. Price sensitivity
Three-quarters of consumers said they would go out of their way to find the best price, a 9-percentage-point increase year over year.
