T. Rowe Price names Mike Barry head of Global Marketing effective July 1, overseeing brand strategy, global digital solutions and product and segment marketing across client segments. Barry, a 20-year firm veteran, launched the 2024 marketing innovation lab integrating AI-driven personalization and will report to Dee Sawyer.
T. Rowe Price announced that Mike Barry will assume the role of head of Global Marketing on July 1. In this position, he will report to Dee Sawyer and oversee brand strategy, public relations, global digital solutions, and product and segment marketing across retail, wealth, retirement and institutional channels.
Barry brings over 20 years of tenure at the firm, most recently serving as head of Global Product Marketing and Investment, Product, and Retirement Content. In 2024, he spearheaded the launch of the marketing innovation lab, introducing AI-driven translation, design and personalization capabilities that are now leveraged firmwide.
This appointment underscores T. Rowe Price’s emphasis on strengthening client engagement and global reach through digital and AI-enabled initiatives. Barry’s mandate will include deepening market perspectives, tailoring investment insights to client needs and advancing the firm’s growth strategy across multiple client segments.
