Taboola expands NBC News partnership to power programmatic display ads on NBCNews.com, TODAY.com
TBLA•Expanded partnership with NBC News
Taboola struck a long-term expanded partnership with NBC News to run global programmatic display advertising across its digital properties.
Taboola’s Realize platform will power performance-based display campaigns on NBCNews.com and TODAY.com, extending the relationship beyond native ads.
NBCUniversal News Group has used Taboola for native recommendations for more than 10 years; the deal deepens its role as a strategic ad partner.
