Taboola expands Rossel partnership across Belgian media brands
TBLA•Taboola signed a partnership covering all of Rossel’s Belgian media brands, including Le Soir and Sudinfo, to improve digital monetization and advertising revenue.
1. Expanded Belgian partnership
The agreement extends Taboola’s existing collaboration with Rossel in France and on Belgium’s RTL info website. It covers personalized content recommendations, audience analytics, distribution tools and header bidding technology to optimize advertising inventory value.
