Taboola Posts 8% Revenue Growth to $1.91B, EBITDA Hits $215.5M
Taboola's 2025 revenue increased 8% to $1.91 billion, with ex-TAC gross profit rising 7% to $713.5 million and adjusted EBITDA of $215.5 million at a 30% margin. The Realize platform drove a 6% lift in scaled advertisers as international markets reached 53% of total revenue.
1. Financial Results
Taboola reported full-year 2025 revenue of $1.91 billion, marking an 8% increase over the prior year. Fourth-quarter revenue trends contributed to the annual growth, driven by expanding digital advertising demand.
2. Profitability Metrics
Excluding traffic acquisition costs, gross profit climbed 7% year-over-year to $713.5 million. Adjusted EBITDA reached $215.5 million, maintaining a healthy 30% margin through cost controls and operational efficiency.
3. Growth Drivers
The Realize platform improved advertiser retention and attracted non-scaled advertisers, boosting the scaled advertiser base by 6%. International markets now account for 53% of total revenue, supported by integration across 14,000 publisher properties engaging 600 million daily users and $120 million from the personal finance vertical.
4. 2026 Guidance
For fiscal 2026, Taboola projects revenue between $2.00 billion and $2.05 billion, with adjusted EBITDA forecasted at $222 million to $236 million. The guidance reflects anticipated continued traction in AI-driven content recommendations and ad monetization.