Take-Two Prices GTA VI at $80, Secures $290 Price Target
TTWO•Take-Two Interactive set Grand Theft Auto VI standard edition at $80 with preorders open ahead of a Nov. 19 launch and will offer a $100 Ultimate Edition. BTIG assigned a Buy rating with a $290 price target, forecasting FY27 bookings of $8.597 billion and $7.16 pro forma EPS.
1. GTA VI Pricing and Preorders
Take-Two has priced the Grand Theft Auto VI standard edition at $80 and opened preorders, with a Nov. 19 global launch date. An Ultimate Edition carrying a $100 price point will include exclusive vehicles, weapons, apparel and additional in-game content.
2. BTIG Buy Rating and Price Target
BTIG initiated coverage with a Buy rating on Take-Two and set a $290 price target, citing expectations that GTA VI will drive a multi-year improvement in earnings power. The firm highlighted that strong pre-release marketing cycles for prior Rockstar titles have supported multiple expansions.
3. Financial Forecasts and Growth Drivers
For fiscal 2027, BTIG models bookings of $8.597 billion and pro forma EPS of $7.16, above Take-Two’s guidance range of $8.0–8.2 billion and visible consensus. Beyond GTA, NBA 2K performance has rebounded and the mobile portfolio shows steady trends, supporting broader revenue diversification.
