Take-Two Shares Drop Nearly 3% After GTA 6 Pre-Orders Open at $79.99
TTWO•Grand Theft Auto VI pre-orders opened June 25 for a November 19, 2026 launch with unconfirmed reports of 39 million orders and $3 billion revenue. Take-Two shares rallied ahead of pre-orders then dropped nearly 3% when its $79.99 base price fell short of bulls’ $90–$100 expectations.
1. GTA VI Pre-Orders and Launch Date
Grand Theft Auto VI pre-orders began June 25, marking first confirmed launch steps ahead of its November 19, 2026 release. Unconfirmed reports cite first-day pre-orders reaching 39 million units and generating roughly $3 billion in revenue, reflecting intense consumer demand for the largest entertainment launch of the decade.
2. Share Performance on Pre-Order Day
Take-Two shares climbed in the week leading up to pre-orders, then declined nearly 3% upon order opening as traders captured gains. The price set for the standard edition triggered profit-taking when expectations of a $90–$100 retail price were unmet.
3. Pricing vs Expectations
With the standard edition priced at $79.99, bulls’ hopes of higher per-unit revenue were tempered. CEO Strauss Zelnick described the launch as terrifying, underscoring the pressure to meet lofty forecasts and demonstrating how market prices embed expectations well before actual sales.
