Target Adds Moon Juice in 755 Stores, Declines to Join Costco Tariff Lawsuit
Target began selling Moon Juice’s magnesium supplements in 755 stores with jars at $43.99 and stick packs at $21.99 and $25.49. Target declined to join Costco’s lawsuit challenging emergency tariffs after removing DEI language, underscoring its cautious political positioning.
1. National debut of Moon Juice at Target
Target has begun carrying Moon Juice’s functional supplements in 755 stores nationwide and online, featuring three magnesium-based products: a 30-serving Berry Magnesi-Om jar at $43.99 and seven-stick packs of Berry Magnesi-Om and Cherry Sleepy Magnesi-Om at $21.99 and $25.49, respectively. This marks the Los Angeles brand’s first entry into mass retail after focusing on beauty and premium natural channels and closing its juice bars.
2. Target’s stance on tariffs and DEI
Target did not join Costco’s legal challenge of emergency tariffs under the International Emergency Economic Powers Act and recently removed DEI language from its policies. This approach underscores the retailer’s cautious political positioning and contrasts with Costco’s board-supported defense of DEI commitments.