On January 14, 2026, Target Corporation announced the launch of Jeremiah Brent Home, an exclusive bedding collection created in collaboration with AD100 interior designer and Netflix’s Queer Eye home expert Jeremiah Brent. The assortment comprises over 80 items—including sheets, duvets, comforters and throws—in sizes ranging from twin to California king. Designs emphasize natural patterns, clean lines and neutral colorways, and more than three-quarters of the pieces retail for under $100, with the highest-priced item at $119. The collection becomes available in approximately 1,800 Target stores and on Target.com beginning January 18, supported by same-day services such as Drive Up, Order Pickup and Same Day Delivery.

Target is piloting AI-driven tools, including an internally developed platform dubbed 'Trend Brain,' to enhance its cultural insights and accelerate product assortment decisions in apparel, home and beauty categories. Executives report that early tests have reduced the time to identify emerging consumer preferences by up to 30%, enabling the merchandising team to introduce new styles in months rather than quarters. By integrating generative AI with social listening data and sales analytics, Target aims to raise discretionary category growth—currently underperforming the company average—and recover share lost to fast-fashion competitors over the past two years.