TD SYNNEX report finds AI investment outpaces revenue gains among technology resellers
SNX•TD SYNNEX’s report found 66% of channel partners are accelerating AI investment, while 21% generate a meaningful share of revenue from it. Only 13% of surveyed resellers convert most AI pilots into scaled deployments.
1. AI adoption and barriers
The report found security, legal or governance concerns hinder AI deployment for 42% of resellers, while 39% cited an unclear business case or return on investment. Revenue grew for 77%, but 44% named pricing pressure and margin compression as their leading challenge to scaling.
2. Winning AI business
Existing relationships and trust drove competitive AI wins for 45% of resellers, compared with 32% citing superior technical capabilities or certifications.
