Teads expands Adelaide partnership to integrate attention measurement into ad platform
TEAD•Teads expanded its partnership with Adelaide to integrate attention-based media quality measurement into Teads Ad Manager, enabling real-time campaign measurement across web and connected TV in-stream formats.
1. Measurement integration
The integration makes Adelaide AU measurement available globally and lets advertisers set minimum AU thresholds to automatically exclude low-attention inventory. Teads said the tools target improved campaign efficiency and performance.
