Teads Integrates API into Havas Converged.AI, Activating 2.5B Consumers
TEAD•Teads integrated its Audience Planning API into Havas Media’s Converged.AI, enabling direct audience activation into Teads Ad Manager across more than 10,000 supply partners and 2.5 billion consumers. It eliminates manual rebuilds by replicating exact audiences across mobile, desktop and CTV and enables cookieless targeting in six markets.
1. Integration Overview
Teads has embedded its Audience Planning API within Havas Media Network’s Converged.AI platform, allowing planners to define and push audience segments directly into Teads Ad Manager for activation without manual transfers.
2. Workflow Efficiency
The integration features a one-step activation process that maintains audience definitions natively, eliminating manual rebuilds and reducing time from strategy to market.
3. Scale and Reach
Activated across a network of over 10,000 premium supply partners, the solution reaches 2.5 billion consumers spanning mobile, desktop and connected TV in six markets including France, Germany, Italy, Spain, the UK and the United States.
4. Privacy and Targeting
Built on a cookieless-by-default model and powered by predictive signal expansion with Match.AI, the integration supports precise addressability and transparency without relying on third-party cookies.
