Teads partners with Smart TV OS V for global Black Friday HomeScreen ad takeover
TEAD•Teads announces multi-year partnership with Smart TV OS V
Teads struck a multi-year partnership with smart TV operating system V, formerly VIDAA, running through 2028.
The deal makes Teads the exclusive global partner for a 10-day TV HomeScreen takeover spanning Black Friday and Cyber Monday.
Deal covers about 30 markets and adds hardware-level targeting
The agreement targets roughly 30 markets across EMEA, APAC, and the Americas, including the U.S.
The partnership adds hardware-level targeting using screen size tiers and room placement to sell premium HomeScreen ad inventory.
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