TELUS Digital will exhibit its real-time AI personalization engine at Adobe Summit 2026 in Las Vegas from April 20–22 at Booth 2245. Attendees can view live demonstrations of intent extraction and instant activation of personalized web journeys and loyalty offers.

The end-to-end agentic AI workflow consists of intent and sentiment extraction from contact center audio, unification of structured data into Adobe Real-Time CDP, and activation through Adobe Journey Optimizer and Customer Journey Analytics. This integration leverages custom generative AI models and Adobe Experience Platform modules to operationalize insights.

In a production-scale implementation, response latency was reduced from days to minutes, enabling automated customer retention triggers and loyalty program activations. Next-generation capabilities include continuous learning loops, automated reasoning actions and real-time decisioning to drive measurable revenue and loyalty outcomes.

As an Adobe Gold Solution Partner with 16 years of collaboration, over 150 Adobe certifications and more than 100 enterprise implementations, TELUS Digital refines its agentic AI solutions within its parent company TELUS before global deployment. The team’s cross-domain expertise spans marketing strategy, data architecture, web engineering and analytics to ensure operational readiness.