Tesla Cuts Cyberbeast Price 13% to $99,990, Launches $59,990 Cybertruck Entry Model
Tesla slashed its Cyberbeast Cybertruck price by 13% to $99,990 and introduced a new $59,990 dual-motor Cybertruck entry model in the U.S. The company also discontinued the Luxe Package and launched a new $41,990 all-wheel-drive Model Y as part of its 2026 pricing strategy targeting cost-conscious buyers.
1. Cyberbeast Price Cut and Package Changes
Tesla reduced the price of its top-tier Cyberbeast Cybertruck by 13% from $114,990 to $99,990 and removed the Luxe Package, which bundled Supervised Full Self-Driving and free Supercharger access. This move streamlines the Cybertruck lineup and targets budget-focused buyers without altering prices of other trims.
2. Launch of Entry-Level $59,990 Cybertruck
The company unveiled a new dual-motor all-wheel-drive Cybertruck priced at $59,990, marking the most affordable variant to date. This entry-level model is designed to expand Tesla’s pickup market reach ahead of future mass-market vehicle releases.
3. Model Y AWD Introduction and Pricing Strategy
Tesla introduced a new all-wheel-drive Model Y at $41,990, positioned above the rear-wheel-drive Standard version. These pricing adjustments reflect Tesla’s broader 2026 strategy to lower entry costs across its EV portfolio and attract cost-conscious consumers.