Tesla Unveils $59,990 Cybertruck for 10 Days, Cuts Cyberbeast to $99,990
A new dual-motor Cybertruck with reduced features is priced at $59,990 for a limited 10-day launch window, marking Tesla’s cheapest electric pickup offering. The company also slashed its top-tier Cyberbeast price by $15,000 to $99,990, aiming to bolster demand as EV sales declined in January.
1. Launch of $59,990 Cybertruck
Tesla introduced a new dual-motor all-wheel-drive Cybertruck with reduced features at a starting price of $59,990, available only for a 10-day period. This model represents the manufacturer’s most affordable electric pickup option, targeting price-sensitive buyers during the limited-time promotion.
2. Cyberbeast price reduction
The automaker trimmed the price of its top-tier Cyberbeast trim from $114,990 to $99,990, cutting $15,000 off the previous sticker. This adjustment broadens the lineup’s appeal to customers seeking premium performance at a lower cost.
3. Market context and strategic aims
U.S. electric vehicle registrations declined in January and Tesla shares are down over 8% year to date, prompting the company to use price incentives to support order growth. These moves aim to protect market share in a heated electric truck segment while managing potential margin pressures.