TG Therapeutics announced a national multiple sclerosis awareness initiative in partnership with actress Christina Applegate, who has publicly managed MS for five years. The campaign debuted during Super Bowl LX, leveraging the event’s audience to maximize visibility and drive traffic to the newly created NextInMS.com platform.

The NextInMS.com site serves as the cornerstone of the initiative, offering exclusive content such as Applegate’s firsthand perspectives on navigating life with MS, expert analyses on treatment options and long-term decision-making, and resources designed to support open conversations among patients, caregivers and healthcare providers.

By elevating real-world MS experiences and providing authoritative educational materials, TG Therapeutics aims to enhance its brand presence in the MS community, foster patient engagement beyond clinical settings and reinforce its commitment to supporting those living with MS throughout their care journey.