The Generation Essentials Group to Release “Scare Out” Feb 17 in 12 Markets
The Generation Essentials Group will debut “Scare Out,” China’s first contemporary national-security film, on February 17 in 12 markets including China, the U.S., U.K. and Australia, with Hong Kong and Macau releases on February 28. Promotional campaigns have reached 2.47 billion viewers and generated 1.18 billion Douyin hashtag views, topping real-time popularity charts.
1. Film Overview
“Scare Out” is marketed as China’s first contemporary national-security feature, directed by Yimou Zhang and starring Jackson Yee, Yilong Zhu, Jia Song, Jiayin Lei, Mi Yang, Yi Zhang, Cecelia Liu and Yaowen Liu. The narrative follows undercover national security officers in covert operations against foreign spies.
2. Release Schedule
The Generation Essentials Group will roll out the film on February 17 in China, the United States, Canada, the United Kingdom, Australia, New Zealand, Singapore, Malaysia, Brunei, Ireland, Fiji and Papua New Guinea. A second wave opens February 28 in Hong Kong SAR and Macau SAR, with further territories to be announced.
3. Social Media Buzz
Promotional content has reached a combined audience of 2.47 billion across digital platforms. The Douyin hashtag has amassed 1.18 billion views, securing first place on the platform’s real-time popularity chart, while ranking second on Weibo’s movie list.
4. Potential Impact on TGE
As producer and distributor, TGE stands to benefit from box office sales and licensing revenues tied to a high-profile Lunar New Year release. Strong pre-release engagement may drive ticket demand and bolster the company’s media division performance in the first quarter.