Tilray Acquires BrewDog Assets for £33 Million, Targets $500 Million Beverage Sales
Tilray paid £33 million on March 2 to acquire BrewDog’s global brand, UK brewing operations and 11 brewpubs, expecting $200 million in annual net revenue and $6–8 million in adjusted EBITDA by fiscal 2027. The deal expands Tilray’s beverage platform to roughly $500 million in annual sales and supports a $1.2 billion consolidated revenue target.
1. Acquisition Overview
On March 2, Tilray paid £33 million to acquire BrewDog’s global brand, intellectual property, UK brewing operations and eleven brewpubs across the UK and Ireland, including sites in Birmingham, Canary Wharf and Dublin.
2. Financial Projections and Impact
The acquired business is expected to contribute about $200 million in annual net revenue and generate $6 million to $8 million in adjusted EBITDA by fiscal 2027, with cash flow projected to turn positive in that year and limited EBITDA contribution in late fiscal 2026 due to licensing timing.
3. Strategic Expansion
This deal expands Tilray’s global beverage platform toward approximately $500 million in annual revenue and supports a consolidated revenue target near $1.2 billion, while separate negotiations are underway to acquire BrewDog assets in the United States and Australia.