In March 2026, Tilray Brands completed three deals to acquire BrewDog’s global intellectual property, its UK brewing operations and 11 bars in the UK and Ireland, as well as select US and Australian brewery assets. These transactions expand Tilray’s beverage portfolio and grant control over BrewDog’s core brand and distribution channels.

CEO Irwin Simon has emphasized the need to stabilize the newly acquired operations by reinvesting in BrewDog’s brewpub network and evaluating the distillery’s reopening. He plans to restore vendor relationships and ensure timely payment to hospitality staff to rebuild trust across the supply chain.

Tilray’s share price dipped following the deal announcement, reflecting investor caution over integration risks. Management intends to focus on product quality, affordable pricing strategies and securing pub partnerships to drive future revenue growth.