Tilray Brands Adds Canada to £1M BrewDog Bar Tab Promotion
TLRY•Tilray Brands’ BrewDog unit expanded its £1 million bar tab to include Canada after its team reached the World Cup knockout stages. If Canada, England or the United States reaches the final, fans wearing eligible jerseys can claim two free pints at participating BrewDog and Tilray-owned brewpubs.
1. Promotion Expansion to Canada
Tilray Brands’ craft beer arm BrewDog has expanded its £1 million bar tab celebration to include Canadian fans after Canada advanced to the World Cup knockout stages. The initiative now covers three national teams—Canada, England and the United States—marking the widest scope in the promotion’s history.
2. Activation Conditions
The £1 million bar tab will be activated the day after the final match if Canada, England or the United States reaches the tournament final. Fans must wear a national team jersey and can claim up to two free pints per person on a first-come, first-served basis while stocks and funds last.
3. Participating Venues and Redemption
Free pints will be redeemable at participating Tilray-owned BrewDog pubs in Scotland, England, Ireland and Las Vegas, as well as at Tilray brewpub brands including SweetWater Brewing, 10 Barrel Brewing and Montauk Brewing. Ohio and Oregon BrewDog venues are excluded due to local regulations, and redemption is subject to venue participation and legal drinking age requirements.
