Tilray Brands Debuts 99-Calorie, 4% ABV Pub Light Lager in Pacific Northwest
Tilray Brands has launched Pub Light, a 99-calorie, 4% ABV American-style light lager under its Pub Beer Cheap Fun brand. Pub Light uses 100% malt with no sugar, corn, rice or fillers and is now available in 16oz six-packs and 12oz 18-packs across the Pacific Northwest.
1. Product Launch
On March 11, Tilray Brands rolled out Pub Light under its Pub Beer Cheap Fun label. The new light lager features 4% ABV and 99 calories, targeting consumers seeking easy-drinking options.
2. Brewing Specifications
Pub Light is brewed with 100% malt and excludes sugar, corn, rice and fillers, delivering a clean, crisp and dry profile. It avoids additives and over-engineered tasting notes to maintain a no-nonsense approach.
3. Availability and Packaging
The product is available now in 16oz six-packs and 12oz 18-packs at select restaurants, bars and retailers across the Pacific Northwest. This regional rollout aims to gauge consumer reception before wider distribution.
4. Strategic Context
As part of its beverage segment expansion, Tilray is leveraging the Cheap Fun ethos to capture market share in the value-oriented light lager category. Strong reception could pave the way for broader geographic and channel growth.