SweetWater Brewing Company, a subsidiary of Tilray Brands, has introduced Big Trip Double IPA, a 9% ABV extension of its flagship Daytrip IPA. The new brew is crafted with Mosaic, Idaho 7, Sultana, Citra and El Dorado hops and a base of 2-row, Pilsner and Wheat malts, delivering bright citrus and tropical aromas without the heavy maltiness typical of imperial styles. Big Trip’s recipe builds on SweetWater’s recipe development expertise and follows over 12 months of pilot testing in regional taprooms.

Double IPAs rank as the second-largest craft style in the Southeast, and tall single cans dominate high-ABV segment sales. SweetWater expects Big Trip to capture up to 15% of the emerging Double IPA category in its initial six-state rollout. Evan Woolard, Senior Brand Manager, noted that 80% of SweetWater’s current high-ABV sales in the region come from 19.2-ounce singles and six-packs, underpinning the decision to focus on these formats.

Big Trip Double IPA will be available in 19.2-ounce single cans and six-packs of 12-ounce cans through SweetWater taprooms, liquor and grocery chains, and convenience stores coast to coast. The rollout leverages SweetWater’s existing distribution network of over 1,200 outlets in 15 states. Investors should view this product extension as a margin-accretive initiative: higher ABV beers typically command a 10–12% premium over core IPAs, and management forecasts a 5% uplift to SweetWater’s gross profit contribution within the next two quarters.