Tilray-owned BrewDog rebrands Punk IPA as “Park IPA” for London August campaign
TLRY•BrewDog launches London “Park IPA” campaign
Tilray Brands unit BrewDog launched a “Park IPA” campaign in London, rebranding its flagship Punk IPA as “Park IPA” through August.
The campaign includes a city-wide advertising push, supported by a Deliveroo partnership to sample 20,000 chilled cans to adults 18+.
Each sample includes a voucher for a complimentary pint at participating BrewDog bars, aiming to drive trial during peak summer demand.
BrewDog also plans retail and online activations across major UK grocers to extend the promotion beyond on-trade channels.
