Tilray’s BrewDog and Breckenridge Brewery Launch Soccer Watch Parties with $5–$24 Drink Deals
TLRY•BrewDog USA will host summer soccer watch parties in Las Vegas—with $8 pints and $24 pitchers—and Ohio—with $5 drafts and $12 pitchers—across viewing areas. Breckenridge Brewery will offer Colorado-wide activations featuring limited-release WC Kölsch crowlers, foosball competitions, trivia nights and BOGO beer specials at taprooms and partner locations.
1. BrewDog USA Summer Soccer Programming
BrewDog USA will transform its Las Vegas and Ohio bars into soccer-centric venues for the global tournament, offering wall-to-wall match coverage across multiple viewing areas, rooftop views and the UnderDog Beer Hall. Fans can enjoy $8 cold-beer pints and $24 pitchers at BrewDog Las Vegas, plus $5 drafts and $12 pitchers, wings specials and fan giveaways in Columbus, New Albany and Cleveland markets.
2. Breckenridge Brewery Colorado Fan Activations
Breckenridge Brewery will roll out Colorado-wide programming across taprooms and partner venues, featuring limited-release WC Kölsch crowlers, foosball tournaments, trivia nights and “PK for Pints” during USA matches. Selected locations will offer BOGO beers, themed food specials and branded merchandise to drive community engagement and boost on-premise beverage sales.
