Tilray’s Hi*Ball Energy expands UK push with Wolverhampton Wanderers partnership - TLRY News | RalliesTilray’s Hi*Ball Energy expands UK push with Wolverhampton Wanderers partnership
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TLRY• HiBall Energy signs Wolverhampton Wanderers partnership
- Tilray Brands’ HiBall Energy signed a partnership with Wolverhampton Wanderers, expanding the brand’s UK push into English football.
- The deal makes HiBall the club’s official energy drink partner for the 2026/27 EFL Championship season.
- HiBall will be sold across Molineux Stadium during home matches, supported by matchday and digital marketing activation.
- The agreement marks HiBall’s first UK sports partnership, part of a strategy to build UK awareness and trial for its zero-sugar energy drink.
