Tilray’s Shock Top Debuts 9.6% ABV High Voltage Beer in 19.2 oz Cans at $2.99
Shock Top, Tilray Beverages’ craft beer brand, has launched High Voltage, its first 9.6% ABV double wheat beer available in 19.2 oz cans priced at $2.99. The citrus-forward brew featuring real orange peel will debut in Southern California in May before expanding nationwide.
1. Product Launch Details
Shock Top, a Tilray Beverages brand, has introduced High Voltage, its first double wheat beer with 9.6% ABV. The brew features real orange peel and orange puree for a bold citrus profile atop a smooth wheat backbone delivered in 19.2 oz cans.
2. Market Trends and Strategy
High-ABV singles led craft beer growth in 2025, with consumers favoring large-format offerings. High Voltage aligns with this trend by targeting drinkers seeking stronger, flavor-forward beers in social and on-the-go occasions.
3. Distribution and Pricing
High Voltage will launch in Southern California in May at a suggested retail price of $2.99 per 19.2 oz can, followed by a nationwide rollout to large-format and convenience stores. This phased release aims to capitalize on regional momentum before broader distribution.